We started originally in 1998 as an individual franchised salon which was  a chain of hair salons in South West London, and we had  salons in Wimbledon and Putney, We decided the future of the business was not as a franchise, but as an individual salon with its own identity. The I.D brand was then born in 1999, just before the millennium. Then 9 years later in 2008 We decided another advancement for the brand was to offer our treatments to the then Greens Health club, which in turn has now become Nuffield Health. 

We look forward to seeing you soon